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Aerial view of downtown Grand Rapids, is second largest metropolitan area in entire Michig

Straight Talk. Smart Coverage. Real Support.

We’re not here to spin it. We’re here to solve it—with smarter plans, real conversations, and support that actually shows up.

GAINING AN EDGE

How We Support You

We don’t do cookie-cutter. We do smart strategy, real conversations, and benefits that work for your business. Here’s how we help you gain the edge.

01

Group Benefits

Health insurance is complicated—we get that. We’ll help you build a plan your people actually want, without blowing up your budget. Smooth onboarding, clear renewal strategies, and support when you need it.

02

HR Consulting

We go beyond benefits. Need help with onboarding, handbooks, compliance, or just figuring out how to lead your people better? We’ve got your back with HR support that actually makes sense for small businesses.

03

Individual Benefits

Not part of a group? No problem. We help individuals and families find affordable coverage without the confusing jargon. Whether it’s health, dental, vision, or life—we’ll walk you through it, plain and simple.

04

Medicare Support

Turning 65 or helping a parent navigate the system? We’ll guide you through the Medicare maze and help you make a decision that fits your life—not just the government’s playbook.

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ABOUT US

Edge Benefits Group was built by two straight-shooting agents who were tired of the runaround in this industry. Tyler & Rachel didn’t want to sell fluff—they wanted to build partnerships that actually help small businesses win. That’s still the mission today: real conversations, better outcomes, and benefits that work.

WHY EDGE?

Because we treat your business like it’s our own. We don’t sell plans—we build solutions that make your life easier, your people happier, and your next decision way less stressful.

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WHAT SETS US APART?

Straight Talk, No Jargon

We keep it clear, honest, and human—no confusing terms, no corporate fluff.

More Than Insurance

We support your people, your process, and your growth—benefits are just the start.

Small Business First

We know your world. We build solutions that fit your size, your budget, and your goals.

Ready to get started?

Let’s make benefits a little less painful—and a lot more effective. Whether you’ve got questions, need a plan review, or just want to talk through your options, we’re here for it.

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